Does the 80/20 rule apply to your business? Who are the 20% that generate 80% of your sales or margin? Marketers and business-owners need to know who their best customers are;
Creating satisfied customers is an admirable goal. However, at the end of the day, will it create evangelists that will tell their friends, neighbors, co-workers, even their mother-in-law about your brand?
The structured process of marketing, along with its creative touch can be effectively applied to addressing critical social issues.