Monthly Archive for: ‘February, 2013’

I can’t get no…satisfaction!

I Cant Go No

Creating satisfied customers is an admirable goal. However, at the end of the day, will it create evangelists that will tell their friends, neighbors, co-workers, even their mother-in-law about your brand? Satisfaction is good, but does it mean they will come back and spend more of their hard earned cash with you? What percent of your customers would you label …

Read More

Do you know who your best customers are?

Know Your Customer1

Does the 80/20 rule apply to your business? Who are the 20% that generate 80% of your sales or margin? Marketers and business-owners need to know who their best customers are; their defining characteristics; and how to find prospects that fit the profile of a high-profit customer. lip cold sore business professional writing However, that's only one piece of the …

Read More