Monthly Archive for: ‘March, 2013’

Marketing Research in the death throes

SocialNetwrk

On occasion I come across a post that really moves me to action. In a recent Greenbook newsletter Edward Appleton raised two strong points about market research’s role. He was relaying information from two separate posts in the Harvard Business Review (HBR). I strongly suggest reading his post if time permits, but in summary he raises a few questions that …

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