Blog

Language Proficiency and Survey Response Rate

Just when it started to feel as if it was going to be a boring summer, Annie Pettit of Peanut Labs stepped up to the microphone at this year’s MRA Insights and Strategy Conference and stole the show. Okay, so it might not have been that dramatic, but Dr. Pettit did share some fascinating insights on the impact of language …

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Getting to the core of social marketing

Stock Photo 11361095 Rough Sea

I recently viewed a PBS program that focused on ways to mitigate the impacts of climate change. Whether you live in a high-rise or in the desert the changes underway will affect everyone. No this is not a post about doom and gloom, but it is one about how marketing can be a part of the solution. I am speaking …

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Understanding what resonates in the consumer's mind

MaxDiff

As marketers it is our job to understand what resonates in the minds of our consumers. With any luck this insight can be carried over to our customer acquisition efforts as well thus ensuring continued growth. From a market research perspective there are numerous ways to open the door and peak inside the minds of our consumers and prospects. Normally, …

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Marketing Research in the death throes

SocialNetwrk

On occasion I come across a post that really moves me to action. In a recent Greenbook newsletter Edward Appleton raised two strong points about market research’s role. He was relaying information from two separate posts in the Harvard Business Review (HBR). I strongly suggest reading his post if time permits, but in summary he raises a few questions that …

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I can’t get no…satisfaction!

I Cant Go No

Creating satisfied customers is an admirable goal. However, at the end of the day, will it create evangelists that will tell their friends, neighbors, co-workers, even their mother-in-law about your brand? Satisfaction is good, but does it mean they will come back and spend more of their hard earned cash with you? What percent of your customers would you label …

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Do you know who your best customers are?

Know Your Customer1

Does the 80/20 rule apply to your business? Who are the 20% that generate 80% of your sales or margin? Marketers and business-owners need to know who their best customers are; their defining characteristics; and how to find prospects that fit the profile of a high-profit customer. lip cold sore business professional writing However, that's only one piece of the …

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Theory Meets the Road

Theory

It is a good day when I can dig back into my textbooks (or refresh myself with Wikipedia review) and pull out a timely reference to one of those theories I studied in school. One theory in particular seems to be coming up for me quite regularly nowadays. The theory of cognitive dissonance was originally proposed by social psychologist Leon …

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Have you heard of me?

Awareness

As marketers we spend a great deal of time and money attempting to make consumers aware of our products and services, essentially creating a niche in the clutter of the market. Creating awareness in the minds of the consumers is step one in the long process of filling the sales pipeline. As such it needs its own measurement in order …

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Search and Ye Will Find

Search And Find

In today’s online marketing world the term ‘search’ invariably refers to search engine optimization or search engine marketing or Google, or some other derivative. However, long before SEO and SEM search meant something more than just key words and pay per click. As market researchers our interest is not in just ‘how’ a consumer or business client found us, but …

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Which path will you take?

Which Path

There are many paths to satisfaction…measurement that is. Marketing researchers are notorious for their need to measure a customer’s satisfaction with the product or service in question. This measurement process can range from the simple Net Promoter Score®, a single item with an 11-point scale, to complex models based upon multiple constructs. The aim of this post is not to …

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